Communicating a complex safety message is difficult. Communicating a complex safety message to someone who has poor reading skills is especially difficult. However, we still need to communicate safety messages to everyone. The NZ Building Code (Signs F8.3.1) states, signs shall be clearly visible and readily understandable under all foreseeable use. According to Statistics New Zealand, one in 50 people do not speak English (excluding children under five years of age).*

Action Direction creates safety signs that everyone can understand. Our signs use a combination of images and simple English that enable everyone to understand the message. Our signs are quirky and colourful, and they attract peoples’ attention. Before they realise it, they have understood the safety message.
* Census snapshot: cultural diversity, Statistics New Zealand.